User Interface Design
Create a user interface that provides the best user experience
What is User Interface Design?
User interface design (UI) is a method used to create an interface between digital products and humans. The UI is the way people interact with your website or app — it’s the look, functionality and behaviour.
UI and UX
A well designed UI adds to a good user experience (UX). Although there is an overlap between UI and UX, UI design is focused on elements such as layout, navigation and graphics.
UX design, however, is the overall process of producing the desired user experience, ultimately helping people get to where they want to be in the easiest way possible. This includes good information architecture.
Types of User Interface
There are various ways to connect people and devices such as:
- Graphical User Interfaces (GUIs) — The most common GUIs use a mouse on graphical elements. This includes websites, apps, computer desktops etc.
- Gesture operated interfaces — Used on touch screens to tap, swipe and pinch.
- Voice User Interfaces (VUIs) — Spoken commands or questions to activate a response. Apple’s Siri and Amazon’s Alexa are examples of VUIs.
Use Our UI Design Process
Our UI design process can help you develop the best user experience and covers the following:
Elements
- Required elements — how they will function and what they will look like.
- Content — where it will be displayed and how it will be organised (see information architecture below).
- Input controls — determining visual design and functionality, as on contact forms and search bars.
- Navigation — developing a seamless flow for users using your interface to reach your content.
Information Architecture (IA)
It is important to organise your information throughout the structure of your website as well as on individual pages. Information architecture makes it easier to develop an intuitive navigation resulting in your users finding the information they want more quickly.
Our IA methods provide a fluid and painless experience as well as enhancing your SEO.
Navigation
A website should be simple to use and easy to navigate. People should be able to find what they are looking for as quickly as possible. If your users enjoy using your website you will retain their attention and produce higher conversions.
Using our knowledge of good navigation, along with a little psychology of how people interact with user interfaces, we create navigation systems and menus that deliver an enjoyable experience.
Wireframing
Once we have established the necessary elements, funtionality and information, we will produce a basic skeleton of the layout and navigation of your website or app.
We will also incorporate responsive design methods so that everything works seamlessly across different devices and screens.
Branding
The next stage (before producing any mocks) is to incorporate your brand identity and colours into the design. We’ll also create UI icons for navigation and functionality.
UI Mockups
UI mockups are created to give a visual which is as ‘close to finished’ as possible, so any last edits can be made effectively.
Final Design
We can produce the final UI design in the format required, including Adobe XD files, PDFs or images in the most suitable format.