Iconography
Bespoke icon sets designed and tailored for your website, app or printed materials
What is Iconography?
Icons are graphical representations of a subject, function, application or topic used in a certain context — e.g. website, mobile app etc.
Iconography is a skillful art. Much work and thought goes into what are, essentially, simple graphics. The best way to design icons for websites and apps, as well as for offline applications, is to use a grid system. This helps to create a consistent and visually pleasing icon set.
Why Use Iconography?
Icons put ideas and expectations across quickly. It is far easier for our brains to process icons compared to text. They convey information and aid navigation, which saves the user having to read every item to find what they’re looking for.
We recommend using icons where applicable. Overuse can minimise the desired purpose and make an interface cluttered and confusing. Well designed and wisely utilised icons can greatly improve user experience.